Motion and Brand Design
Letly - Rental homes, run by AI and real people.
Letly, a founder-led company, brought us on to create its launch film and help develop the brand alongside their team, shaping the UI, UX and mobile narrative before the product had been seen publicly. Letly gave us the live-action footage they had shot, and we designed and creative directed the films with their team.
Product Film & Our Approach
A brand that moves like the product
Letly was asking landlords to hand over one of their biggest financial assets to a new technology company, so the brand had to earn trust first. Together with their team, we agreed three words to guide everything we made: simplified, trustworthy, and seamless and innovative. The creative turns Letly’s UI into glass, with translucent, layered panels and a thin rim that catches the light. These panels float through the live-action scenes around the people using the app. We kept it light rather than dark and calm rather than gimmicky, somewhere between flat and 3D, with just enough depth to feel alive. Working alongside the UI and UX team, we animated every screen, button press and transition from Letly’s own UI kit and integrated them into the footage, so the film reads like the product in use. Since then we have been tasked with updating all of Letly’s communications across TikTok, Instagram, their website and the product’s UI and UX.
Scripted, shot and cut for TikTok
The founder, in his own voice
We shot and filmed Letly’s social campaigns ourselves. The key was the scripts. We wrote them to introduce Cezar Rugasira, Letly’s founder and CEO, in his own tone of voice, so landlords meet the person behind the platform rather than another faceless tech brand. We kept the direction delicate, with natural light, warm tones, faces held close and only a light touch of motion graphics. It had to feel personal without feeling staged. Every film opens on a hook in the first few seconds and is made for TikTok and Instagram from the start. The titles and captions are built as a kit, so new versions are quick and easy to make and the feed stays fresh.