Created with IAM Creative, Footgear and New Balance, this campaign was a product-first visual system for the New Balance 237 summer range. The brief was direct: showcase the shoes clearly across retail and social without overcomplicating the story. We focused on execution, using 3D modeling, texturing, lighting and motion to elevate the range through form, colour, material and composition. All five shoes were built and animated in 3D, creating a polished campaign toolkit for in-store graphics and digital content.